This article will help you know what is SEO and how it can help you grow your business online. Learn 10 easy SEO tips to improve your Google search rank. Also know about keywords, backlinks, Local SEO, etc.
What Is Search Engine Optimization (SEO)?
In simple words - Search engine optimization (SEO) is the process of optimizing your website so that search engines like Google & Bing show your website on top ranks in search results.
For example: Consider a gym owner in Bangalore. He wants his website to appear in top results on Google searches for the query "Best Gym In Bangalore". SEO for his website would mean optimizing it for the keyword "Best Gym In Bangalore" so that Google would show his website in top search results whenever the query "Best Gym In Bangalore" is searched on Google.
What type of optimizations are involved in SEO?
SEO can be broadly divided into two categories:
- On-Page Optimizations: These are the optimizations that are on your website in order to make it rank higher in Google search results.
- Off-Page Optimization: These are the optimizations that are carried out on other websites on the internet that help in improving your website's rank in the search results.
Examples Of On-Page SEO:
- Technical optimization of the website
- Website's Content
- Internal linking & structure of the website
- Website Images & videos optimizations
- Design, UI & UX of the website
Here is a detailed guide on On-Page SEO.
Examples Of Off-Page SEO:
Off-page SEO mainly involves getting high-quality backlinks to your website from other websites on the internet.
Some of the best ways of getting quality backlinks are:
- Brand mentions in the news
- Commenting on popular blogs
- Participating in forums
- Outreach from social media influencers
- Writing guest blogs on other websites
- Helping other websites find & replace their broken links
- Social media marketing
- Content marketing
- Answering questions on Quora
- Email marketing
Here is a detailed guide on Off-Page SEO.
10 simple yet powerful SEO tips:
- Speed up your website load time
- Include links to other relevant websites on your web pages
- Write quality content that is easily understandable
- Get more quality backlinks from relevant websites to your website
- Leverage analytics data to improve your SEO
- Write simple meta description for search results
- Use descriptive URL’s
- Improve your social presence
- Leverage image SEO
- Publish quality content consistently
Search Engine Marketing:
Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
Most common and efficient SEM tool as Google Adwords.
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Keywords Research & Optimization:
Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
Steps involved in keywords research:
- Make a list of important, relevant topics based on what you know about your business.
- Fill in those topic buckets with keywords.
- Research-related search terms.
- Check for a mix of head terms and long-tail keywords in each bucket.
- See how competitors are ranking for these keywords.
- Use the Google AdWords Keyword Planner to cut down your keyword list.
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Image SEO is the process of optimizing images on your website to improve image search results.
Image SEO tips:
- Use unique images that are page-relevant
- Use the highest quality format possible
- Reduce the size of your image file
- Organize multiple images for optimum viewing
- Include a concise caption with your image
- Utilize the “Alt Text” to maximize accessibility (very important
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Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them.
Quick tips to improve your Local SEO:
- Add a long, unique description that’s formatted correctly and includes links.
- Choose the correct categories for your business.
- Upload as many photos as possible. (without spamming)
- Add a local phone number to your listing.
- Add your business address that’s consistent with that on your website and local directories.
- Upload a high-resolution profile image and cover photo.
- Add your opening times/days
- Get real reviews from customers.
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