Marketing is key to the long-term success and growth of any business and dental clinics are no exception. For a dental clinic to grow, a single dentist should be seeing at least 10-30 high-value new patients every month and in order to attract new dental patients consistently, a dental clinic must have a solid digital marketing plan.
Why is Digital Marketing important for a dental clinic?
We came across an interesting fact while we were working for one of our dental clients. There are 50 – 100 dental clinics in a 3 km radius in the top 50 cities in India and this number is even higher in metro cities. [Verifiable data acquired from Google Maps]
The number of dental clinics in a given area is increasing every year, especially in good commercial areas of every city. However, the number of patients more or less remains the same. Therefore, in such a competitive industry, not relying on Digital Marketing can be fatal for your practice.
Another benefit of digital marketing is that it makes even small, local, single branch dental clinics look like a reputable brand.
Have you noticed how big brand clinics attract way more patients than regular dental clinics? These big brand dental clinics charge almost double the price charged in regular clinics. In addition, the service provided in these big brand clinics is also not up to the mark as they keep changing the dentists frequently.
Yet most people choose to go to these big brand clinics despite their high price and bad service. This is because most people like and trust branded businesses more that they trust local businesses. Using digital marketing, you can project your single branch dental clinic as a Brand. Projecting your dental clinic as a brand will help you attract a lot more patients and also convert those patients to loyal customers with ease.
We have listed the 5 most important and effective digital marketing techniques a dentist can leverage to get more patients to a dental clinic. In addition, these techniques are very easy to implement.
1. Local SEO for Dental Clinics -
Local SEO stands for Local Search Engine Optimization. In other words, Local SEO of a business or a dental clinic is basically making sure your dental clinic gets found online by people searching for a dentist in that locality.
For instance, "Dental clinic near me" and "Dentist near me" is searched 10K - 100K times on Google every month in Bangalore. These statistics are similar in all other big cities in India.
Local SEO makes sure that your dental clinic is the first result shown to the patients looking for dental clinics or dentists in your area.
Optimizing your Google My Business listing is the first step in Local SEO. Know how you can improve your Google My Business listing here.
Search result for query - "Dentist in Jayanagar" on Google
Search result for query - "Dentist in Indiranagar" on Google
Benefits of Local SEO:
Most of the patients searching for a dentist in Jayanagar and Indiranagar areas will end up going to one of these top three ranked dental clinics in their respective areas as shown in the Google search result images above.
Notice the "website" button appearing with all three top Google search results in the images above. This means all of these dental clinics have their own brand website, which they have linked with their Google my business listing. Websites help to boost local business ranking by a lot.
In conclusion, if you improve the Local SEO of your dental clinic, your dental clinic could also end up in the top three results in Google search. Therefore, this could help you get hundreds of new patients from Google who are looking for dentists.
Here is a step by step guide to help you fix your Google My Business listing: Google My Business Guide.
Here's a video from Luc Durand to help make the most of Google My Business and also boost your ranking in search results:
2. Engaging Website For Dental Clinics -
Having a website for your business or dental clinic projects your clinic as a brand. It sets your dental clinic apart from all the neighboring clinics.
A website is like an online version of your dental clinic. It is the version of your dental clinic that is accessible by every prospect irrespective of how far the prospect is from your actual dental clinic. This effectively means that your dental clinic in Indiranagar is accessible by prospects in Jayanagar even though they are 15 kilometers away. These prospects in Jayanagar can easily visit your website, know about your services, compare the prices, read your previous patients reviews, book an appointment and visit your clinic over the weekend. Even if you don't have multiple branches of your clinic, a website will make your clinic accessible to every prospect online in the neighboring area and beyond.
[And, yes, it's very common for dental patients to go to dental clinics in different areas if it's a recommended clinic or if it's a brand clinic. A good website caters to both of these requirements, recommendations, and branding.]
Isn't that amazing? Opening a new branch in a different area could have cost you a fortune. However, with a website, you can increase brand awareness, build trust, establish brand authority and capture leads from different areas at just a fraction of that cost. A website gives you 70% - 90% functionality of a physical branch at just 1% - 2% cost!
Additionally, having a website for your dental clinic increases the clinic's brand value. And with high brand value comes high inflow of new patients. As discussed earlier, people trust brands a lot more than local businesses. And nothing gives a boost to your dental clinics' brand value like a professional and engaging website.
An engaging dental website will help you build a community that trusts you, buys from you and refers you to their friends and family. Thereby giving you an edge, a winners edge in the market.
Clove Dental is a good example of an engaging dental website.
4. PPC Advertisements For Dental Clinics -
Setting up Google My Business, Website, and Social Media account is like getting a Ferrari. But what's the point of getting a Ferrari if you don't put any fuel in it.
PPC Advertisements are essential to Google My Business, Website and Social Media accounts like Petrol is essential to a Ferrari.
Online PPC advertisements are nothing like print advertisements. These online ads are cheap, reliable, measurable, trackable and scalable.
You can start PPC ads with a budget as low as Rs. 40 / day on Facebook.
Trying out PPC ads on your own is okay but you could end up losing money without getting any results and such an experience could make you lose confidence in PPC ads.
If you are running PPC ads on your own, you should start with a small monthly budget and you should not give up easily if you don't get positive results initially.
My recommendation would be to hire a dental marketing expert who knows what he is doing. You may spend some money on the marketer but an experienced PPC advertiser can get you much better results in much lesser time.
You can avail a Free Consultation on PPC ads from ABS. Click the chat icon on the bottom right corner of the screen to get more details.
Here is a step by step guide to help you with your Facebook advertisements: Facebook Ads Guide.
Examples of PPC ads on Google and Facebook for dental practices -
5. Customer/Patient Experience For Dental Clinics -
There is no tip or a magic trick to help you get around good customer/patient experience and still grow your dental practice.
Without good patient service and patient experience, your dental clinic will never grow. Your dental clinic might be able to survive without implementing the first 4 points mentioned in this post but if ignore this point, your business is bound to fail sooner or later.
It's a bit harsh I know, but there is no other way to emphasize the importance of customer/patient service and experience.
Here is how you can provide better customer/patient service and experience.
- Provide a unique experience to your customers. This unique experience can be the ambiance of your dental clinic or the way a patient is welcomed and talked to during his/her visit to the clinic.
- Customer/patient experience includes (but not limited) the following points -
- Is the receptionist receiving patients in a friendly way?
- How well is your customer/patient greeted when they enter or exit your clinic
- Is the dentist educating the patient in a friendly way?
- How well does a dentist follow up with his patient's post-treatment
- Customer/patient experience is basically the interaction the patient had with you, your staff and your clinic in general.
A step by step guide to help you improve customer experience: Customer Experience Guide
Watch this video to get a better understanding of customer experience and customer service.
A professionally designed, high converting website is the first step of a successful digital marketing campaign. Aero Business Solutions (ABS) is a professional website design and development company.
To get an amazing website for your business contact us today.