Google my business helps to promote your local brick and mortar business’ visibility on location-based searches on Google.
If people are looking for your product or service online, Google my business can help you present your business to these people and help you grow your business.
In short, Google My Business makes sure your business gets found online by people searching for it at that locality.
In the last year or so, Google has added a range of options to improve the Google My Business listings.
This includes features like short blog posts which can appear in relevant local search results.
Google has also added analytics tools to help local businesses understand how people are discovering them via search and optimize it.
These can be very beneficial tools for discovery - if you're a small business and you're not using Google My Business as of yet, you should start using it immediately.
So how do you use Google My Business effectively?
The infographic below outlines the most important how and why of Google My Business listings.