As health and wellness trends continue to sweep across India, cold-pressed juices have carved out a niche among fitness-conscious millennials, professionals, and health enthusiasts. Brands like Raw Pressery have popularized preservative-free, nutrient-rich beverages, but many aspiring entrepreneurs are now asking: can you launch a smaller, local juice bar offering cold-pressed juices without needing crores of investment?
The answer is yes.
In this blog, we’ll explore how to start a local cold-pressed juice bar business in India, offering fresh, preservative-free juices—an affordable and scalable entry point into the wellness space.
Why Cold-Pressed Juices?
Cold-pressed juices are made using hydraulic pressure instead of high-speed blades or heat. This process minimizes oxidation and retains more nutrients, enzymes, and flavor compared to regular juices. The demand for these juices is growing due to:
- Rising health consciousness
- Urban lifestyle diseases (diabetes, obesity, etc.)
- A growing fitness culture
- Increased interest in clean-label products
Business Model: Local Juice Bar vs Packaged FMCG
While launching a national cold-pressed brand like Raw Pressery demands high capital and HPP (High Pressure Processing) tech, a local juice bar model focuses on:
- Daily fresh production
- Direct-to-consumer sales
- Lower startup costs
- Fast cash flow cycles
This model is ideal for:
- High footfall neighborhoods
- Gym/yoga studio tie-ins
- Health-conscious corporate zones
- Delivery via Swiggy/Zomato
Step-by-Step Setup Guide
1. Choose Your Location Wisely
Look for:
- 200–500 sq ft of space in urban or semi-urban areas
- Areas with high footfall: near gyms, parks, wellness centers
- Easy access to water, electricity, and waste disposal
Cost: ₹5–15 lakhs depending on the city and rent terms
2. Invest in the Right Equipment
Must-have tools:
- Cold-press juicer (commercial-grade)
- Commercial blenders for smoothies or nut milks
- Fruit and veggie prep tools (cutters, peelers)
- Refrigeration (display chillers and back-end storage)
- Bottle sealing machine (if offering takeaways)
Cost: ₹6–10 lakhs
3. Menu Development & Sourcing
Popular juice themes:
- Detox blends (beetroot, lemon, ginger)
- Immunity shots (turmeric, amla, citrus)
- Green juices (spinach, cucumber, celery)
- Fruit fusions (pomegranate, orange, watermelon)
Work with:
- Local farms or wholesale fruit vendors
- Organic suppliers (if premium positioning)
Tip: Keep a core menu + seasonal specials
4. Licensing & Compliance
You’ll need:
- FSSAI license
- Shop & Establishment Act registration
- GST registration (if revenue exceeds threshold)
- Fire and health permits (if dine-in area included)
Cost: ₹50,000 – ₹1 lakh
5. Packaging & Branding
Essentials:
- PET or glass bottles (250ml & 500ml)
- Custom labels with nutritional info
- Reusable bottle programs (optional, eco-friendly)
- Logo, signage, and social media branding
Cost: ₹2–5 lakhs
6. Hire & Train Staff
You’ll need:
- 2–3 people for production and service
- Hygiene and customer handling training
Cost: ₹50,000 – ₹1 lakh/month
7. Marketing & Promotion
Key channels:
- Instagram + local influencers
- Google Maps + Zomato/Swiggy listings
- Launch offers (free tastings, combo discounts)
- Gym/yoga studio tie-ups
Budget: ₹2–4 lakhs (initial)
Total Estimated Startup Cost
- Lean Setup: ₹15–25 lakhs
- Premium Setup (metro city): ₹30–50 lakhs
Profit Potential
Assuming:
- Daily sales of 100 bottles @ ₹100 average price
- Monthly revenue: ₹3 lakhs
- Operating expenses: ₹1.5–2 lakhs
Monthly profit: ₹1–1.5 lakhs in early stages, with potential to scale
Growth & Expansion Ideas
- Subscription juice cleanse boxes
- Add smoothies, salads, nut milks to increase ticket size
- Cloud kitchen model for multiple locations
- Franchise model after proof of concept
Final Thoughts
Cold-pressed juice bars are more than a trend—they’re part of a wellness shift that’s here to stay. With the right location, quality, and branding, you can create a thriving business that brings fresh, healthy juice to your community daily.
Starting local is smart. Scaling comes later. Just make sure the juice is always fresh.
Ready to press forward?
