What Do SEO Companies Do [With Examples]


In today’s digital age, having a strong online presence is a must for businesses, no matter their size. Search Engine Optimization (SEO) is the secret sauce that helps improve your online visibility and brings more organic traffic to your website. But here’s the thing: SEO can be pretty complex and constantly changing. It’s like trying to navigate a tricky maze on your own. That’s where professional SEO services come in handy.

In this article, we’ll take a closer look at what do SEO companies do and how they can make your website shine in search engine results. Whether you’re new to the world of SEO or looking to up your website’s game, we’ve got you covered with some helpful insights to help you reach your online goals.

Understanding SEO Company Services

Let’s dive deeper into what SEO companies actually do and why they’re so important for businesses like yours. SEO services are like a set of powerful tools and strategies designed to make your website shine in the eyes of search engines like Google. These services are offered by a variety of experts, including agencies, freelancers, and consultants, and their main mission is to boost your website’s visibility and ranking on those search engine results pages.

Why is this a big deal? Well, when your website shows up higher in search results, more people can find it. And when more people find your site, you have a better chance of attracting organic (unpaid) traffic. That traffic can potentially turn into customers, which means more revenue for your business.

A typical SEO plan covers three main areas: on-page, off-page, and technical SEO. Think of on-page SEO as fine-tuning the content and structure of your website. Off-page SEO involves building your website’s reputation and authority across the web. And technical SEO is all about making sure your website runs smoothly and efficiently.

List of services offered by SEO companies

  1. Keyword Research: Identifying relevant keywords and phrases that potential customers use in search engines.
  2. On-Page SEO: Optimizing individual web pages for search engines, including optimizing meta tags, headers, and content.
  3. Content Creation: Developing high-quality, keyword-rich content that engages users and appeals to search engines.
  4. Link Building: Acquiring high-quality backlinks from reputable websites to increase your site’s authority and credibility.
  5. Technical SEO: Enhancing the technical aspects of your website, such as site speed, mobile-friendliness, and structured data markup.
  6. Local SEO: Optimizing your website to appear in local search results, including creating and managing Google My Business profiles.
  7. SEO Audits: Conducting comprehensive assessments of your website’s SEO performance and identifying areas for improvement.
  8. Competitor Analysis: Analyzing the SEO strategies of your competitors to gain insights and develop a competitive edge.
  9. Content Marketing: Promoting your content through various channels to attract links and drive traffic.
  10. Social Media Optimization (SMO): Optimizing your social media profiles and content to enhance your online presence and engagement.
  11. E-commerce SEO: Tailoring SEO strategies to the specific needs of online stores, including product optimization and structured data implementation.
  12. Penalty Recovery: Identifying and addressing penalties imposed by search engines and devising strategies for recovery.
  13. Conversion Rate Optimization (CRO): Improving the user experience and website design to increase the percentage of visitors who convert into customers.
  14. Voice Search Optimization: Optimizing content and keywords for voice search queries as voice assistants become more prevalent.
  15. Mobile SEO: Ensuring that your website is fully optimized for mobile devices to improve rankings in mobile search results.
  16. Schema Markup: Implementing schema markup to provide search engines with structured data about your content, products, or services.
  17. Content Audits: Evaluating and optimizing existing content to improve its relevance and performance in search results.
  18. Analytics and Reporting: Providing regular reports and insights on SEO performance and suggesting adjustments to the strategy.
  19. Local Link Building: Acquiring local backlinks and citations to improve local search rankings.
  20. Online Reputation Management (ORM): Monitoring and managing online reviews and mentions to maintain a positive online reputation.

But here’s the thing: not all SEO services are the same. Some companies might specialize in one area, like off-page SEO, while others offer a full package. By using these techniques and strategies, SEO services become your online champions, helping your business improve its online presence and connect with a wider audience. So, in a nutshell, SEO companies are like your trusty guides in the online jungle, leading you to a bigger and better online world.

Examples of SEO Company Work

To illustrate what SEO companies do in a real-world scenario, let’s take the example of a gym located in Bangalore. This gym is eager to boost its online presence and attract more fitness enthusiasts. Here’s how an SEO company could work its magic to help the gym achieve its goals:

  1. SEO Audit: First, the SEO company would conduct a thorough SEO audit of the gym’s website. Think of this like a fitness assessment for a website. It helps identify areas where improvements are needed to perform better in search results.
  2. Keyword-Optimized Content: The next step involves creating content that’s not only informative but also optimized for search engines. For our gym in Bangalore, this would mean crafting engaging pages focused on keywords like “Best gym in Bangalore,” “Fitness center with personal training,” and “Affordable gym memberships.” These pages not only attract potential customers but also help the website rank higher in search results.
  3. Link Building: Building a strong online reputation is key. The SEO company would work on getting valuable backlinks from trusted sources within the fitness industry. These links act like referrals, signaling to search engines that the gym’s website is a credible and valuable resource.

In addition to these core tasks, the gym’s SEO plan may include other steps tailored to its specific needs. This could involve regular reporting to track progress, consultations with the gym’s team to align strategies, and more.

So, when you think about the work SEO companies do, it’s like having a dedicated fitness trainer for your website, ensuring it’s in tip-top shape to perform at its best and attract the right audience.

The Benefits of Hiring SEO Companies

Let’s dig into the perks of enlisting the services of professional SEO companies for your business. It’s like having a trusted ally in your online journey, and here’s why:

  • Expertise and Experience: SEO companies are your go-to experts in the world of online visibility. They boast a skilled team with a wealth of experience, specializing in the art of search engine optimization. These folks know the ins and outs of search engine algorithms, the secrets of effective keyword research, and they stay on top of the latest trends and best practices in the industry. With their knowledge, they can craft customized SEO strategies that suit your business like a glove.
  • Time-saving: Let’s face it, SEO can be a time-consuming endeavor. By handing over your SEO needs to a professional outfit, you free up your schedule to focus on what you do best – running your business. They’ll sweat the technical SEO details while you can put your energy into other critical aspects of your operation. It’s a time-saving win!
  • Cost-effective: While there’s an investment involved in hiring an SEO company, it’s a smart move that can actually save you money down the road. How? Well, pros in the field can help you sidestep expensive blunders and implement strategies that yield superior results. This translates to increased website traffic and more conversions – which means a healthy ROI over time.
  • Better Results: SEO is like a complex puzzle that keeps evolving. But with professional SEO companies by your side, you’re tapping into their know-how, experience, and access to advanced tools and tech. This adds up to one thing: better results. Expect an improved online presence and a higher return on your investment.
  • Continuous Improvement: SEO isn’t a one-and-done deal – it’s an ongoing process. With the pros in charge, they’ll keep a watchful eye on your website’s performance. They’ll spot areas that need a boost and make continuous tweaks to ensure your site stays relevant and visible in search results.

In a nutshell, partnering with an SEO company is like having a seasoned guide on your online adventure. They bring expertise, save you time, and ultimately help you achieve better results, from increased website traffic to greater success for your business. It’s a winning strategy in the ever-evolving world of digital marketing.

Main Areas of Focus for SEO Companies

Let’s delve into the core areas where SEO companies direct their efforts to enhance your website’s digital performance. Consider these as the fundamental pillars of their SEO strategy:

1. Building High-Quality Backlinks: A paramount aspect in the SEO realm is the caliber of backlinks. SEO experts dedicate themselves to establishing robust backlinks from authoritative websites and pertinent sources. These backlinks bestow greater credibility upon your website in the eyes of search engines, ultimately elevating its position in search rankings.

2. Content Creation and Optimization: Content holds supreme importance, and SEO professionals recognize its significance. They meticulously craft content that is not only informative and engaging for your audience but is also meticulously optimized with the appropriate keywords. This optimization ensures your content stands out prominently on search engine results pages.

3. Technical Website Enhancements: Behind the scenes, there is a labyrinth of technical intricacies that contribute to rendering your website search engine-friendly. SEO experts meticulously optimize various elements, including your website’s architecture, schema markup (which organizes data efficiently), page loading speed, and mobile compatibility. These technical refinements not only boost your search engine rankings but also enhance the overall user experience.

These are the focal points where SEO companies concentrate their efforts to elevate your website’s visibility and performance. Keep in mind that the precise blend of these elements may vary depending on your chosen SEO provider and the specific plan you opt for. Some providers may specialize in specific areas, such as off-page optimization, while others offer comprehensive packages.

There are many more types of SEO services. To know more check out our article on Types Of SEO Services.

How much do SEO services cost in India?

The cost of SEO services in India can vary depending on various factors such as the type of SEO services needed, the scope of work, the experience and expertise of the SEO provider, and the location of the business.

On average, basic SEO packages in India can start from as low as ₹8,500 per month ($125) and can go up to ₹75,000 or more ($1,250) for comprehensive SEO services, depending on the requirements, and goals of the business and the competition in the industry.

However, it’s essential to note that the cost of SEO services is not the only factor to consider when choosing an SEO provider. The quality of the services and the expertise of the provider are crucial for the success of the SEO campaign. It’s advisable to conduct thorough research and compare multiple providers to find the right one that fits the business’s needs and budget.

Why are cheap SEO services not recommended?

Choosing cheap SEO services can be a bad idea for several reasons:

  1. Poor Quality Work: SEO requires specialized skills and expertise, and cheap SEO services may not be able to provide the level of quality work required to improve a website’s search engine rankings. Such services may use outdated or unethical SEO tactics that can harm a website’s visibility and reputation in the long run.
  2. Lack of Experience and Expertise: Cheap SEO services may lack the necessary experience and expertise to understand the nuances of SEO. They may not be able to customize SEO strategies based on the unique requirements of each business.
  3. Limited Scope of Services: Cheap SEO services may offer a limited scope of services, such as only on-page or off-page SEO, and may not provide a comprehensive approach that includes technical SEO and other critical factors.
  4. Slow Results or No Results: SEO is a long-term process, and it may take several months to see significant improvements in a website’s search engine rankings. Cheap SEO services may not have the resources or expertise to deliver results within a reasonable timeframe or at all.

In short, choosing cheap SEO services may save money in the short term, but it can result in poor quality work, limited scope of services, and slow or no results, ultimately costing more time and money in the long run. It’s advisable to invest in high-quality SEO services that can deliver the desired results within a reasonable timeframe.

How to budget for SEO services?

When budgeting for SEO services, it’s important to consider several factors:

  1. Business Goals: Define your business goals and objectives for SEO. This will help you determine how much you should allocate for SEO services and what level of services you need.
  2. Industry and Competition: Consider the level of competition in your industry and how much your competitors are investing in SEO. This can help you gauge the level of investment required to achieve desired results.
  3. Scope of Services: Determine the scope of services you require, such as on-page SEO, off-page SEO, technical SEO, content creation, and analytics. Each service comes at a different cost, and you’ll need to determine which ones are essential for achieving your goals.
  4. SEO Service Provider: Research and compare SEO service providers based on their reputation, experience, expertise, and pricing. Keep in mind that the cheapest option may not always be the best.
  5. Timeline: SEO is a long-term process, and you’ll need to budget accordingly. Determine the timeline for achieving your SEO goals and factor in ongoing costs for maintenance and optimization.

Overall, budgeting for SEO services requires careful consideration of your business goals, industry competition, scope of services, service provider, and timeline. It’s important to work with a reputable and experienced SEO service provider who can help you develop a customized plan that fits your budget and delivers results.

Components of Comprehensive SEO Services

After understanding what SEO services are, it’s important to look into the types of services offered by SEO companies. Although each digital marketing company differs in its offerings, it’s important to choose a provider that offers a complete range of SEO services.

  1. SEO Audit: A thorough SEO audit should be performed to identify any technical or on-page SEO issues that need to be addressed. This will provide a baseline for the work that needs to be done and allow the SEO company to create a customized strategy for your website.
  2. Competitor Analysis: Competitor analysis is an important part of SEO services. It involves studying and analyzing the strategies and techniques used by your competitors to rank higher in search engine results pages (SERPs). By doing a thorough analysis, an SEO company can determine what is working for your competitors and what is not. Based on the findings, the company can devise a strategy to help you outrank your competitors. Competitor analysis can help you identify new keywords, target audiences, and link building opportunities that you may not have considered before.
  3. Custom Strategy: A custom strategy is a personalized plan that is tailored to your specific business needs and goals. A good SEO company will work closely with you to understand your business objectives, target audience, and industry trends. Based on this information, they will develop a custom strategy that is unique to your business. A custom strategy will include a range of SEO tactics and techniques that are designed to improve your search engine rankings and drive more traffic to your website. This may include keyword research, content creation, link building, technical optimization, and more. By having a custom strategy in place, you can be sure that your SEO efforts are focused on achieving your specific business goals.
  4. Keyword Research and Analysis: The SEO company should conduct keyword research to identify the best keywords to target for your website. This will help to optimize your website for the keywords that are most likely to bring in targeted traffic.
  5. On-page Optimization: On-page optimization involves optimizing the content and structure of your website pages to make them more search engine friendly. This includes optimizing page titles, meta descriptions, header tags, and content.
  6. Off-page Optimization: Off-page optimization involves building high-quality backlinks to your website from other relevant and authoritative websites. This will help to improve your website’s authority and visibility in search engines.
  7. Content Creation: Creating high-quality, engaging, and SEO-friendly content is essential for any successful SEO strategy. The SEO company should offer content creation services that include blog posts, articles, infographics, and other types of content that will help to attract and engage your target audience.
  8. Mobile optimization: With more and more people using mobile devices to browse the internet, your website must be optimized for mobile. Your SEO company should ensure that your website is mobile-friendly and loads quickly on mobile devices.
  9. Local SEO: If you have a local business, it’s important to have a strong presence in local search results. Your SEO company should have experience in optimizing for local SEO, including optimizing your Google My Business listing, creating local content, and building local citations.
  10. Ongoing Optimization: SEO is an ongoing process, and the SEO company should provide ongoing optimization services to ensure that your website stays up-to-date with the latest SEO trends and best practices. This includes regular updates to your website’s content, optimization of new pages, and ongoing link building.
  11. Performance Reporting: The SEO company should provide regular performance reports that show the progress of your SEO campaign. This will help you to see how your website is performing in the search engines and identify any areas that need improvement.

Factors to Consider When Choosing an SEO Company

Choosing the right SEO agency in India for your business is an important decision that can have a significant impact on your online presence and bottom line. Here are some factors to consider when evaluating SEO agencies:

  1. Experience and track record: Look for an agency with a proven track record of success in helping businesses like yours achieve their SEO goals.
  2. Services offered: Make sure the agency offers the specific SEO services you need, such as on-page optimization, link building, and content marketing.
  3. Transparency and communication: Choose an agency that is transparent about its strategies and tactics and keeps you informed of progress and results.
  4. Industry expertise: Consider an agency with experience in your industry or niche, as they will have a better understanding of your target audience and competition.
  5. Customization and flexibility: Look for an agency that can tailor their services to your unique needs and goals and is willing to adjust its strategies as needed.
  6. Reputation and reviews: Check reviews and ratings from past clients to get a sense of the agency’s reputation and level of customer satisfaction.
  7. Pricing and value: While price is not the only factor to consider, make sure the agency’s pricing is transparent and offers a good value for the services provided.

Overall, take the time to research and compare SEO agencies before deciding to ensure you find the right partner for your business.

Learn more about SEO services

To learn more about SEO services and their benefits, you can visit our website blog and also check out our SEO packages. These plans will give you a detailed idea of what to expect from SEO services. If you have any questions or need a custom SEO strategy, you can contact us through our website or call us at +91-991-667-9810 for a free quote.


SEO services are an essential part of any business’s digital marketing strategy. It involves optimizing your website to rank higher in search engine results pages and drive more traffic to your site. When choosing the best SEO company in India, it’s important to consider factors such as their experience, expertise, and pricing. Look for an agency that offers a complete package of services, including competitor analysis, custom strategy, technical improvements, and more. With the right SEO services agency in Bangalore, you can improve your online visibility, attract more customers, and grow your business.

Additional Resources

  1. What Is an SEO Company? (And What Do SEO Companies Do?) – https://www.webfx.com/blog/seo/what-is-an-seo-company/
  2. What Is an SEO Company? What Do SEO Agencies Do? – https://www.semrush.com/blog/seo-business/
  3. What Do SEO Agencies Do? – https://ahrefs.com/blog/what-does-an-seo-agency-do/
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